We are Social: Tuesday Tune-Up #236
It seems every other day, a new survey comes out claiming that Facebook is losing its shine, but today is not one of those days. In fact, the social behemoth is still a marketer’s favourite with 95.8% of them believing that Facebook produces the best ROI out of the major social platforms. Rest easy, Mr. Zuckerberg, you’re still the coolest (and richest) kid on the brand block!
Brands still wary of Snapchat
Amongst brands examined by L2 Think Tank, it appears that brands are more hesitant when it comes to using Snapchat. Only a quarter of auto brands examined have adopted Snapchat, with even less travel brands using the messaging app (13%). However, it’s safe to say our office has everyone a little #SnapHappy, and the recent introduction of an Australian Snapchat team means that Snapchat is here to stay (even if its content disappears after 24 hours…).
Facebook gets floral for Mother’s Day
Did your Facebook feed feel particularly floral on Sunday? Facebook introduced a temporary reaction, ‘Thankful’, so we can all show how #blessed we are for our mums. And it wasn’t just content sprucing up the newsfeed – Messenger also joined in the fun by letting you decorate individual messages with flowers. It really felt more ‘Coachella’, less ‘celebrate mum’, but clearly beggars can’t be choosers…
Instagram begins testing business profiles
While Instagram was once a platform berated by marketers for its lack of clickable links (making it hard to create clear CTAs), it’s now changing the game with successful business profiles. Announced earlier this year, these newly-developed business profiles are currently being tested with a small group of users, and it’s assumed they will become more widely available in the coming months. New features include a “Contact” button, access to maps and directions, and the ability to categorise the business by type.
Instagram brings videos to its carousel ads
Marketers will soon be able to pick five videos – or a combination of videos and photos – for users to swipe through in the Carousel ad format. Early adopters include Airbnb, Taco Bell, Hollister, IBM and W Hotels (see example from Airbnb below). While there’s no word on a timeline for a widespread Australian roll out, it’s certainly something to consider when planning future campaigns.
Twitter launches Connect tab
Have you been really struggling to connect with people on Twitter? Never fear, the launch of its new “Connect” tab will make things a lot easier for you. Twitter’s recommendations are based on a variety of factors such as who you follow, tweets you’ve liked and popular accounts in your area. Happy Tweeting, everyone!
Politicians get social
In the run up to 2nd July, anyone and everyone connected to the election seems to be turning to social media to sway some still-to-be-decided voters. And this time around, candidates have majorly stepped up their social game. Malcolm’s all about Facebook Live, sharing several videos to the platform showing him making key announcements, while Bill’s been busy retweeting photos of himself on an early morning run. Tony Abbott, however, has opted to keep his efforts more traditional (think “real life”, not real time) and has been spotted handing out flyers at Manly Wharf. Really though, wouldn’t we all love to see a Tony Snapchat campaign?
I used to wish I lived in America. Raised on a diet of Diners, Drive-Ins and Dives with a side of Ace of Cakes, I thought the US was the place where all my foodie dreams could come true. On 5th May, my childhood dreams resurfaced as Taco Bell offered fans the chance to become a taco on Snapchat using a sponsored lens. Note to self(ie): Apply for US visa by 4th May 2017.