So what exactly do we know about this latest hardware? Spectacles can record video in 10-second bursts, and the camera has a 115-degree lens that mimics how humans see. The footage is shot in a circular format to help distinguish it from those squares on other platforms such as Facebook. The battery will last for around a day, and you can charge your specs in a dedicated case. They look sleek. They look flamboyant. They look like a chameleon trying to stare at both its ears at the same time. We can’t wait to see if they take off!
‘Snap to Unlock’ ads go live IRL
Snapchat marketing codes – ‘Snapcodes’ – have started appearing IRL, inviting people to scan them for promotional in-app add-ons. They are DEFINITELY NOT QR codes (they are pretty much QR codes). Can you guess which brand the above is from? No, not Smirnoff, it’s actually Universal Pictures promoting Girl On The Train.
Rumour has it that Twitter could be up for sale Twitter shares have soared after it was reported that the company may be receiving formal bids from potential buyers including Google and Salesforce.com. It was the biggest rise since Twitter’s stock market launch in 2013, and while there has been no formal commentary from any of the companies, Salesforce.com chief digital evangelist Vala Afshar tweeted:
*Quick pan to Mark Zuckeberg Scrooge McDuckin-ing through a huge pile of money with carefree abandon*
So what’s the big deal? Well, it’s estimated that 85% of new digital ad spending goes to Facebook and Google because of their impressive metrics. Now it seems that this spend was allocated based on incorrect data. As a result, the industry is calling for third-party measurement across all social platforms for added transparency.
… and adds new features to its dynamic ads Facebook will now incorporate data about local product availability, pricing and special offers into its dynamic ads. The development is designed to make the format more appealing to businesses with brick-and-mortar stores. The idea is that instead of just showing you the product, the ad will direct you to a specific store where said product is available at a specific price. If the product sells out, the ad will start featuring something else from the store’s catalogue.
Google launches chat app Allo Google has smashed onto the chat app scene with its new app Allo. Allo is different from the current market leaders WhatsApp and Facebook Messenger because it integrates AI capabilities into your chat, which means you can search for a delicious Taco or your favourite YouTube vid while staying in the app and chatting with your pals.
We Are Social’s favourite British innovator (after MI6’s Q of course) Tom Ollerton thinks Allo’s features are “ahead of the game” saying:
“In the future, it will be commonplace for automated assistants to be present in our conversations, and Allo is the first example for consumers to try out”.
Spotify and Tinder pair up to find your music match Spotify is teaming up with Tinder to integrate your music preferences with your profile by letting you choose a “personal anthem” that tells your story in the hope that this will lure your next victim into swiping right for you. It is expected, with the sheer number of people who will submit Shannon Noll’s heart-stirring classic ‘What About Me?’, that Australia’s population will double in the next two years (probably).
Luxbet takes a gamble with #DaveGetsFired
There are few things people love more than a fired employee let loose with the company’s Twitter handle. So, when Dave got fired from his job at Luxbet, Twitter tuned in with glee.
The event, which sent #DaveGetsFired and #SaveDave trending, turned out to be a hoax to promote Luxbet’s new app. The stunt, along with showing Australian’s soft spot for anyone called Dave, was an interesting case study in how a brand page behaving so drastically outside of the norm can drive such sharp spike in interest. Whether that short window of interest is beneficial overall is open to debate, personally, I’m just bummed out I missed out on the pizza run.
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