Tuesday Tune-Up #258

The latest US Presidential debate sending social media into overdrive

We can’t go a day without the US election providing another crazy new talking point, and the last 72 hours have seen it again dominate social media. Following Trump’s latest bombshell (a term I hope he doesn’t take literally…), the 2005 Hot Mic recording leak, he took to Facebook Live to issue a public apology. On the following day, he hosted a news conference with Bill Clinton’s accusers in anticipation of Monday’s debate.  
While both highlight Facebook Live’s credentials over traditional media, all social platforms played their own part in covering the debate. You can read a summary of the action here, but we’ve pulled together the most important part of all – our favourite memes and tweets from the entertaining event.

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And of course, the real winner of the debate: Kenneth Bone.Screen Shot 2016-10-11 at 1.18.45 pm

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Meanwhile, Mark Zuckerberg took to Facebook Live for his own live ‘grilling’ 

Before the action, Facebook founder Mark Zuckerberg hosted his own grill session on Facebook Live – smoking a brisket and ribs in his own backyard whilst waiting for the debate to begin. He addressed all the important questions – cooking techniques, how to smoke a chicken, his grey shirt, the car he drives, and some actual new features to Facebook. Zuck’s wife Priscilla and son Max even joined in on the fun, making the evening a family-friendly event after all.

Instagram Stories has 100 million DAUs after just two months
After only a quick stint in the expiring content game, Instagram Stories has hit 100 million daily active users – already two-thirds that of Snapchat. Instagram as a platform has a total of 500 million monthly active users, which is halfway to Facebook Messenger’s ONE BILLION MONTHLY ACTIVE USERS.

Oculus demos new VR friends hangout opportunities
On a more serious note for Mark Zuckerberg, he demoed a new Oculus feature that lets you hang out with friends (in avatar form) in virtual/augmented reality. Using Oculus touch controllers, you can also express emotions, select real-world scenes in the form of 360 photos and ‘meet’ your friends there to play games such as chess, cards or ‘sword fight’. This is great news because the last time I had a sword fight in front of the Opera House, I was arrested.

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NFL places social media restrictions on teams as it tries to drive traffic to its own channels

Following the launch of Thursday Night Football streams on Twitter, NFL teams have been banned from using live-streaming apps, video or gifs as part of new social media restrictions issued by the NFL. Unsurprisingly, the move was intended to ensure traffic drives straight to the organisations own official channels. This includes game highlights, footage from within the stadium or the use of live streams (so basically anything that moves) with hefty fines of up to $100,000.


Free-To-Air networks unite to put live TV on mobile

Meanwhile, here in Australia, Freeview TV announced plans for a live TV app for the end of the year, putting the app in direct conflict with several Australian sporting codes, including the AFL and Cricket Australia, both of which have a tight grip on digital streaming rights compared to broadcast TV rights. The Freeview app will offer ‘live streaming from all free-to-air networks’, but AFL, NRL and Cricket will all be blocked.

Facebook launches Marketplace

With 450 million people already buying and selling on Facebook, Facebook has made it official with Marketplace – an in-app tab dedicated to peer-to-peer shopping. Goods will be sorted by relevancy to you (I do hope it’s a bit more more accurate than the banner ads I get, or it will be a whoooole lot of pregnancy tests for moi!). You’ll also be shown things that are nearby, with the exclusion of ‘pages’ or businesses, which are not allowed on it for now…watch this space!

Spooky clown craze hits Australia

With Halloween less than three weeks away, the spooky craze of clowns menacing the streets has spread to Australia, with videos and images emerging on social media similar to those spreading across the US. Facebook groups dedicated to clown sightings are also popping up – The Clowns Are Coming has gained over 27,000 likes already. While most of the sightings appear to be in jest, the spooky fad triggered the Victorian Police to issue a warning. The cause of the disturbing trend remains unknown, but some have suggested it may be a publicity stunt for the upcoming Halloween film, 31, directed by Rob Zombie.

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This post courtesy of @AlexMills