Tuesday Tune-Up #269
Move over, meat loyalists, cow is no longer king of the Internet. Meat and Livestock Australia’s annual lamb ad has landed just in time for Australia Day, and although it never actually mentions those two words, it’s made quite a stir on social. In a refreshing twist from the chest-beating patriotism of ads past, this spot celebrates our country’s immigrant history and the diversity of Australia with the quintessential line “Hang on, aren’t we all boat people?” We’ve got the line tipped to be as iconic and revered as “Where the bloody hell are ya?”
But, I hear you asking – what is social actually saying about it? It’s been a healthy spread of love and hate, as we’ve come to expect. Haters are gonna hate, but check out the ad for yourself and tell us in the comments or Tweet us @wearesocialau with your thoughts:
So is lamb the new beef? Should we expect #lambporn to replace #burgerporn on Insta? After one intended-to-be-unifying-yet-actually-polarising ad, we doubt it, but always love a good carnivorous competition on social!
Spotify has us in a Streaming State of Mind
Been ignoring Spotify as an advertising channel? This could change things. Spotify has released their first white paper into the streaming habits of consumers in seven markets including Australia, the US, Germany, the UK, France, Canada and Sweden.
With half of internet users worldwide now streaming music, they’ve spotted a huge opportunity for marketers to tap into their streaming behaviours and sell them all the things.
Brand activity on Snapchat has trickled down
In 2016, brands rushed to jump on the bandwagon that was Snapchat. But new research from eMarketer reveals that many branded accounts now lain dormant. eMarketer analyst Cathy Boyle believes the issue may be a lack of strategic thinking on the part of the brands – something that you won’t find on the OptusAU Snapchat account any time soon… #shamelessclientplug
WeChat launches mini apps (just don’t call them apps)
China’s top messaging giant WeChat is rolling out mini programs that can be used within the platform. The ‘programs’ (or ‘apps’ if Apple hadn’t copyrighted the term) sit within the WeChat platform, so they do not require downloading or installation and pose a real threat to traditional apps. Early adopters include McDonald’s, ride-hailing giant Didi Chuxing and local cinema companies.
This is the latest development that makes WeChat a true contender as not only a social platform but a new operating system.
Instagram sprinkles ads in your Stories
Surprise! Surprise! Advertising is coming to Instagram Stories. This seems like a no-brainer, particularly when Facebook claims that 150m people now use Instagram Stories daily, including a 50m user increase in the past three months. Around 30 brands, including Capital One, Asos and AirBnb are already trialling the ads that are open to the platform’s 500,000 advertisers worldwide.
You’ll soon be able to Stream from Facebook on Desktop
Facebook is rolling out changes to Live Streams to allow for Pages and Users to go live via the web browser. Until now, going live required either a phone running the Facebook app or, for publishers especially, specialised streaming camera rigs. So, get ready to uncover your webcams and stream live from your laptop or computer.
No word on whether Instagram posting will be coming to the web browser yet.
Facebook expands Instant Articles and launches Journalism Project
Another week, another ‘Facebook fights fake news’ story. After a series of updates to their credibility checking, Facebook is testing a new way to help users discover more (real) news. This means they’ll let nearly a dozen publishers – including BuzzFeed, El Pais, Fox News and The Washington Post – include more than one Instant Article within a single post. The update, detailed in a blog post, is in some ways similar to Snapchat’s Discover feature, which lets designated media companies post directly to the app.
The news comes as Facebook launches the Facebook Journalism Project. According to an announcement blog post, the company is collaborating with media organisations on news storytelling formats, business models and ways to partner with local news outlets.
Snapchat launches universal search to simplify navigation
Finally! The search (and the wait) is over. Snapchat has launched a search bar to make it easier to find friends, groups, Discover publishers and Stories. The search bar, which will soon be available to all iOS and Android users, lets you dig the best content out of Snapchat.
Canadian PM runs Q&A as Snapchat Live Story
Canadian Prime Minister Justin Trudeau has taken to Snapchat to discuss education, hair products and his desert island essentials. While Snapchat has done similar Q&As with Kevin Hart and Selena Gomez, this is the first time a politician has taken part. We’re waiting on Malcolm Turnbull’s Live Stories from the train.
This post courtesy of @anytiffng