We’ll be creating content for key social media platforms. Targeting Australian families - and specifically mums - across a number of key segments, this will involve a combination of organic, paid and influencer activity. Our brief also covers paid social advertising.
“Fetch has a brilliant offering and we’re delighted to be on board,” We Are Social’s Managing Director, Suzie Shaw, said.
“Their set-top box is simply best in category and they offer an abundance of great content. It’s brilliant for families and we’ll be engaging mums around Australia to spread the word.”
Fetch Marketing Director, Sue Brenchley, said: "Our technology, content and distribution partnerships are now all in great shape, and we've decided it's time to make Fetch famous. We're thrilled to be working with We are Social, and have tasked them with delivering a campaign that lands both awareness and understanding in one go."