Tuesday Tune-up #303

Apple renews support of Marriage Equality
On the eve of its globally anticipated launch event, Apple has turned its attention to Australia with an official statement in support of marriage equality, reiterating their stance on this issue originally expressed during the US campaign in 2015. This follows similar expressions of support from other locally represented corporations such as Spotify and AirBnB, as well as the record public turnout at Sydney Town Hall for the #voteyes campaign last Sunday.

IT was all about the Red Balloons
The opening weekend for the creepy Stephen King adaptation smashed records at the box office. However, it was the simple and understated guerilla marketing for the film discovered on Sydney streets, that really captured the conversation in the lead up to the launch. Be warned that inspired by this, it looks like a whole host of Pennywise lookalike clown fans will be taking to the suburbs this Saturday.

Facebook Watch launches in the US
Facebook Watch, the social platform’s original TV content tab, officially launched last week in the US. Users can now watch a host of reality-style TV shows directly on the platform, although it’s yet to attract any significant original productions. Stay tuned to see how it fares before it officially launches here in early 2018.

Instagram testing option of sharing Stories directly to Facebook
Facebook just isn’t having any luck with getting people to use its version of Stories. So, it’s now letting people share their Instagram Stories directly to Facebook in order to drum up some interest in the flagging feature.

Facebook to roll out rounded profile pictures for pages
It seems that the key to boosting engagement and generating more conversations on Facebook comes down to the shape of profile pics. After some testing, Facebook has found that a rounded badge picture generates more positive results than a more squared-off image, and as a result, is has started to roll out rounded profile pictures for pages.

Multicoloured comments are coming to Facebook
Ever feel that when you’re commenting on someone’s holiday pics, or posting an emoji next to the photo of their newborn baby, or querying their deeply worrying political views that you would rather do so with garish colourful background? Well, thanks to Facebook now you can!


LinkedIn has launched its Audience Network
LinkedIn has launched its own version of Facebook’s Audience Network, which allows advertisers to reach LinkedIn members on a network of thousands of third-party apps and websites.

KLM has launched on WhatsApp
KLM passengers can now contact the Dutch-owned airline for details about their flights on popular messaging platform, WhatsApp. You can get flight details, booking confirmations and boarding passes directly through the app. The company already offers this service on Facebook Messenger, Twitter and WeChat. Nice move, KLM, nice move.


BREAKING NEWS: Our Sydney office is hiring

We are hiring for a number of roles to join our Australian team. Explore the opportunities here.


This post courtesy of @wheresbeth