Tuesday Tune-Up #333

Tencent Launches Online Document Tool To Rival Google Docs

Not a fan of Google Docs? Well, Tencent, the mega Chinese social media giant – best known for the super app WeChat – has released their own version of the collaborative online tool as an alternative. Tencent Document automatically syncs any real-time edits to your #wanderlust-worthy blog posts and lets others make edits, too. It seems that Tencent is super keen to start moving more into the workplace (and not just to stalk your fave Chinese celebs on WeChat during office hours…), so watch this space.

You can now buy products from Snapchat lenses

Snapchat users can now get an AR-powered taste of products before spending their hard-earned $$$ on Snapchat, who have announced that users can now buy products, watch longer promotional videos or install apps all from within the platform. Additionally, advertisers can now add website links on sponsored photo filters, and for a little extra cash, brands can be the first lens that shows up to more than half of the 13-to-34-year-olds in the U.S. who use a Snapchat AR lens each week on average.

Build your own face filter on Snapchat
If you can’t afford a facelift, why not settle for a face lens? After introducing the Lens Studio platform, which let users build AR objects, Snapchat has now released seven templates that can be used to create digital masks. The platform reported that more than 30,000 lenses were created in the first two months, earning more than 1 billion views. 

After a racist GIF gone bad, they have also reintroduced their integration with GIPHY, so if you have a burning desire to be your favourite Pusheen sticker like myself, your dreams can finally come true!

Snapchat Crocs filter goes viral

Speaking of putting stupid things on your face, here’s this story. While most people refuse to wear these fashion abominations on their feet, 4 million people clearly wanted to wear Crocs on their head. The shockingly-popular activation was developed by R/GA and supported with media spend from McKinney. Needless to say, the brand was very happy with the results – over 4 million unique users engaged with the filter in just one week’s time. 

So will this nonsense Clog your feed? Probably not, as it seems to be a one-time only stint in the US.

Facebook is putting more pre-rolls in more places
After Zuckerberg himself banned them previously from the platform, pre-rolls are back with a vengeance. They crept back a while ago, but now after seeing promising results from placements in Watch content, Facebook has decided to start testing them in other locations, like where people search for video or on a Page timeline.

Reddit more engaging than….porn

Platforms do it better. It has been reported that Reddit has seen a large surge in users over the last year, even overtaking Twitter in monthly active users. It’s the sixth most visited site in the world. But when it comes to engagement (how long people spend on a site), it outstrips all other from all categories (even ‘adult’). Well, in social, we’re all about performance, right?

Heinz release ‘Mayochup’ after Twitter poll demands it
I thought that frankenfoods had come and gone, but after 500,000 ‘yes’ votes, Heinz has said it will release a mayo-ketchup hybrid. The working title is ‘Mayochup’ but now that is also going to be at the behest of the public on social. Whatever it ends up being, #kewpie is superior.


This post courtesy of @stephlikespenguins