Tuesday Tune-Up #365
Facebook introduces a sharable, Pinterest-like collection tool
Last week, Facebook announced it will be making saving posts more social with the launch of its new shareable collections feature. The update will allow users to share collections of saved posts with friends by adding them as ‘contributors’ to the collection. According to the platform, millions of people use collections every day and this update will make it easier to collectively share gift ideas, memes, plan group events, and more.
Pantone’s colour of the year will cheer you up
After 2018’s colour of the year ‘Ultra Violet’ was meant to make us bolder, sexier and more unique, Pantone’s going in a chiller, more therapeutic direction with its 2019 colour of the year: Living Coral. In a press release distributed today, the company describes Living Coral as a “life-affirming” hue that speaks to our “innate need for optimism and joyful pursuits.” Translation: it’s been a weird year, and it’s only getting weirder, so bring it in close.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life,” the press release reads, “we are seeking authentic and immersive experiences that enable connection and intimacy.” Living Coral, according to Pantone, simulates human connection with its “nurturing” and “nourishing” qualities.
Facebook brings Stories to Groups, globally
Facebook is determined not to let Stories die – the platform is now taking Group Stories global. After its initial debut last year, the platform has now opened the feature up to all users and has even introduced reactions so that all members can respond. As with other posts to Groups, Facebook has also given admins the option to approve content before it’s shared with the wider group. Facebook has also released user numbers for Stories, claiming that 300 million people are using them on Facebook and Messenger every day.
Snapchat tests more Instagram-like new features
Snapchat is testing a host of new features (some of which rival Instagram has had for months) including a timer, camera grid, and portrait mode. Along with these, the platform is looking at offerings like ‘Batch Capture’, which will let you post multiple stories in one go; and ‘Charms’, which will let you define your friendship with someone with new tags – such as Birthday Twins.
YouTube teams up with National Geographic on VR projects
From December 11th, National Geographic and YouTube will be rolling VR content, which will add to YouTube’s already large VR collection. The first project is called The Okavango Experience, a four-part series launching tomorrow. Each episode will be around five minutes long and released weekly on Tuesdays. The new partnership will also see two more series released throughout 2019.
Google kills off Allo to focus on Messages
Google has announced it will be shutting down its cross-platform messaging app, Allo to “focus its efforts entirely on Messages, Google’s messaging app for Android phones”. Allo will officially close in March 2019 but work has already begun to pause investment and move some of the platform’s best-performing features across to Messages. While Allo has failed to grab the attention of the masses, Messages is now used by hundreds of millions of users each month.
LinkedIn brings location-sharing to messaging
As part of ongoing efforts to improve its messaging capabilities, LinkedIn is introducing location-sharing among its latest updates to the feature. The update allows users to both share live locations, and search for and send a specific meeting spot, with 1st-degree connections. To use the new feature, simply tap on the map pin icon within the message box in the iOS or Android LinkedIn app, and go.
Skype plans to add live-caption video calls
In a move to support deaf and hard of hearing users, Skype will soon be getting live captioning and subtitles on its video calls. The news follows Microsoft’s recent announcement that PowerPoint will be getting real-time captions and subtitles, with both features being powered by the tech giant’s artificial intelligence work. Skype is currently rolling the new feature out but there’s no set timeline for when this will be completed. The platform is also planning to roll out translations for more than 20 languages over the coming weeks.
2018’s most highly paid stars of Instagram and YouTube are revealed
Social media scheduling tool Hopper HQ has released its Top 10 list of the most highly paid fashion and beauty bloggers, with 22-year-old Bella Hadid coming out on top for fashion at $27,000 per post; and Hudda Kattan (aka Huda Beauty) topping the beauty list with $33,000 per post.
They’re not the only influencers earning the big bucks. According to earnings estimation data from Captiv8, SocialBlade and Pollstar – Ryan ToysReview – the 7-year-old YouTuber with over 17 million followers and a love for Lego – smashed the list of YouTube’s highest earners in 2018, pulling in an impressive $22 million. He was closely followed by Jake Paul – the boisterous younger brother of disgraced Logan – with $21.5 million.
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