Tuesday Tune-Up #402
Facebook makes it rain for Public Figures
Public Figure accounts on the platform now have access to a suite of new features, including the ability for multiple accounts to contribute to the same Facebook Story during an event, the addition of a tool in News Feed which recommends Public Figure accounts based on those users already follow, and ‘swipe-up’ direct links to merchandise and other for-sale products like t-shirts and concert tickets.
And because Facebook knows it’s not always easy being a celeb, they’ve launched a Help Centre where Public Figures can report suspicious interactions and impostor accounts.
New shoppable ad formats from Facebook
Facebook is testing two new ad formats. The first is an in-app checkout for dynamic ads running in Facebook News Feed, which will be rolled out to a small number of advertisers in the coming weeks.
The second feature allows advertisers to turn organic shopping posts into Instagram ads via Facebook Ads Manager, in an effort to reach new, targeted audiences in a way that’s familiar to users. The new formats aim to create a more efficient, user-friendly e-Commerce experience within the Facebook ecosystem.
Snapchat boosts ad reporting and measurement capabilities
Snapchat has partnered with measurement and analytics platform DoubleVerify, instituting measures that authenticate ad viewability and prevent digital ad fraud and invalid traffic across Snapchat Filters, Lenses, Snap Ads, and Story Ads.
The partnership with DoubleVerify, who have similar relationships with Facebook, Instagram, YouTube and Twitter, aims to help advertisers maximise the effectiveness of campaigns on the platform.
LinkedIn gets gig-friendly
LinkedIn has added new tools to help members looking for service providers or freelancers on specific projects. Back in July, LinkedIn gave freelancers and SMBs the ability the list the services they provide on their profile. Now users have a new post option that lets them add relevant fields in their call outs for help. Interested freelancers can then click through for more detailed information, helping filter down responses to the most relevant providers.
How good is Brown Cardigan?
Those who appreciate uniquely Australian meme content breathed a sigh of relief this week when Brown Cardigan, doyen of the field in this country, was returned to Instagram after being briefly and unceremoniously booted off. Many of the account’s almost 700k followers, left with nothing to entertain them on their morning commute, took to social media to vent their rage.
Can we get the Australian Prime Minister to declare a national emergency for @browncardigan69 being taken down from Instagram?— Flight Facilities (@flightfac) September 13, 2019
We are welcoming…
Edu Pou, an international multi-award-winning creative leader, who joins We Are Social Australia this week as our new executive creative director.
Pou joins We Are Social after leading some of the world’s most creative campaigns at top advertising, innovation and entertainment agencies including Wieden+Kennedy, Crispin Porter Bogusky, The Barbarian Group, and Here Be Dragons, where he’s worked with brands like Nike, Audi, Heineken, Coca-Cola, and Electronic Arts. Says Pou:
“Creativity reigns in social. It’s a democratic and expressive playground where everyone’s invited. We see it around the world every day, every minute, every second. It’s fast and exciting, and there’s obviously room for brands. They just need to embrace the dynamic and fertile nature of social, instead of treating it as a mere additional channel for their ads. That’s why brands with a soul thrive in social. That’s also why I’m so excited about joining We Are Social, and Suzie’s team in particular. Nobody’s better equipped to partner with good brands to create genuine connections with their audience.”
We are gearing up for finals season
Don’t have a team in the NRL Finals? Maybe you never cared enough to choose one? For anyone riddled with indecision in either camp, we built The NRL Bandwagon Engine as one of the first of many pieces of work celebrating the business end of the season. Look for more soon, but for now hit up finalsbandwagon.nrl.com to discover where your allegiances lie.
This edition of the Tune-Up was lovingly prepared by Dean Billman, with additional reporting from Ryan Dubras.