Tuesday Tune-Up #414


Australian government calling for updates to defamation standards 

Attorney-General Christian Porter has suggested that social media companies like Facebook and Twitter should also be held responsible for defamation to the same standards as traditional media companies. Essentially, this could mean that both the person who wrote the defamatory comment on social media, as well as that platform, could be sued. The federal government is actively trying to update its laws to match the digital age, and we can expect new changes to the digital world we operate in. What do you think about this suggestion? Tell us all about it in the comments section.

Facebook releases a holy trinity of reporting tools

Advertisers will have significantly less browser tabs open with the introduction of Facebook’s cross-account reporting feature, allowing advertisers to see metrics across multiple ad accounts. In addition, they’ve added a custom-metric feature, which allows advertisers to tailor their reports to match actual business goals. These new tools work in harmony with Facebook’s new Conversion Paths reporting feature, which helps advertisers more accurately identify and credit the conversion paths delivering the most impact.

Twitter’s shift from publicity to privacy

Twitter recently launched their new Privacy Center: a comprehensive information hub that includes all its privacy policies, initiatives and announcements – including updates to its terms and privacy policies taking effect in 2020.

On top of that, users outside the US and EU can expect to see more flexibility in personalising their privacy. Due to the change of Twitter International Co. to Twitter Inc., Twitter will be able to test features and settings that provide users with controls, opt-out preferences, and prompts regarding advertising on the platform.

YouTube, where did my subscribers go?

YouTube’s Community Update mentioned the removal of a ‘higher than usual’ number of closed accounts, purging accounts that were closed by either the user, or by the platform for violating account policies. Creators might see a slight drop in subscribers, but the deletion of the inactive accounts shouldn’t affect metrics such as view time.

Reddit rising with 30% growth in monthly active users
Last year, Reddit reported 330 million monthly active users – an amount even higher than Twitter. In this year’s report, Reddit grew to reach 430 million monthly active users, generating 199 million posts, 1.7 billion comments and 32 billion upvotes. Monthly comments and views increased by 37% and 54% respectively, spelling a good year for the channel.

Instagram blocking twelvies and below

Instagram will now begin asking new users for their date of birth in an effort to protect underaged users, preventing people under the age of 13 from joining. This information will later be used to educate people about their settings and new privacy controls, especially for younger users. However, this will not extend to users already on the platform.

Call of Duty: Magpie Warfare

Our country holds some of the world’s deadliest animals, and we know that nothing strikes more fear into the heart of an Australian than a magpie attack. Based on this insight, our Call of Duty ANZ team has come up with a tweet that teases out the idea that players could actually unlock a weapon of mass destruction more deadly than a nuclear bomb, the ‘Swoopy Boi’. The tweet has been a hot topic over the media and has been featured on major pop culture publications like Boss Hunting and Lad Bible. A huge shout out to the team responsible for coming up with this idea.

New Snapchat Cameo Feature

On December 18th, Snapchat will launch a new feature that uses your selfies to replace the faces of people in videos. A step up from the age where people put faces on dancing Christmas elves, the new feature will allow users to insert their faces into 150 short looping video clips.

Snapchat’s Spectacles get a Gucci glow up

Snapchat teamed up with Gucci and cult filmmaker Harmony Korine to create a limited edition of its Spectacles 3. An experimental short film made with the sunglasses displayed the effects and creative capabilities that the sunglasses have to offer, and showcased the possibilities of overlaying augmented reality onto 3D scenes.

This edition of the Tune-Up was written by Anthony Leyba, with additional reporting by Ryan Dubras.