WhatsApp hits two billion users globally Big numbers from the dark side – Facebook-owned dark social app WhatsApp revealed last week that it now has two billion users globally. Along with the announcement, WhatsApp also launched a new privacy website. It aims to inform users about all the sexy stuff, from end-to-end encryption to two-factor authentication, and the other privacy features and settings available.
As our Digital 2020 Report shows, WhatsApp (green) is the most active messaging platform for a large portion of the world, though Facebook Messenger (blue) rules for the US, Australia and more.
Digital Report 2020: Australia’s social media use is growing Drum roll, please. Our annual 2020 Australian Digital Report report is out. Take a look at the results and dive deep into the analysis to gain a comprehensive insight into Australia’s social landscape, like the fact that one in three minutes online are spent on social, or that Australian brands spent a total of $9.4 billion on digital ads in 2019, up 7.1% on the previous year. The latter factoid is the subject of a deep dive on AdNews today, which you can explore here.
Positive vibes only please: TikTok shares ‘safety tips’ TikTok is on a mission to educate their users on privacy and safety on the platform. The social disruptor updated its community guidelines to prevent the spread of fake news and spell out their policy on appropriate behaviour last month. Now, the platform has launched a new account, @TikTokTips, which shares tips on user safety and wellbeing.
Could Snapchat be getting a facelift? Snapchat doesn’t have the most intuitive UX, but that could be about to change with a redesign that would organise the app into five sections rather than the current three. Check out the potential new look here.
This edition of the Tune-Up was prepared by Anita Brabham.