Oracle is TikTok’s “trusted tech partner” for the US Enterprise provider Oracle has reportedly won the bidding war for the US operations of TikTok, according to The Wall Street Journal. However, instead of an outright sale, Oracle will be helping to run TikTok’s US operations with its own cloud technologies as a “trusted tech partner.” The news came just hours after Microsoft revealed its bid was rejected by TikTok owner, ByteDance.
It’s not clear skies for the tech giants yet, as Washington and Beijing will need to approve the partnership for US operations before the deal goes ahead. According to the South China Morning Post, ByteDance would not sell or transfer the algorithm behind TikTok in any sale or divestment deal.
TikTok goes big on tackling hate speech TikTok has joined the European Union’s Code of Conduct on Countering Illegal Hate Speech, a non-legally binding code which focuses on accelerating takedowns of illegal content and supporting users to report hate speech. In a statement, TikTok said: “We have a zero-tolerance stance on organised hate groups and those associated with them… Our ultimate goal is to eliminate hate on TikTok.”
Instagram puts a greater emphasis on diversity and inclusion Instagram has announced plans to build an Equity team to work on “better understanding and addressing bias in its product development”, creating fair and equitable products, and ensuring algorithmic fairness. In addition, the platform is also on the hunt for a director of diversity and inclusion who will be responsible for increasing and retaining people from diverse backgrounds.
Amazon opens Twitch’s ad inventory to programmatic buyers Twitch’s ad inventory is now available on the Amazon Advertising platform, enabling media buyers to purchase ads programmatically on the streaming site. Previously, brands had to undergo a more manual process of purchasing ads on Twitch.
YouTube prepares to release new engaged-view conversions metric YouTube is planning to make its new conversion metrics, engaged-view conversions, available by the end of the year. The new engaged-view conversions metric measures the conversions that take place after someone views at least 10 seconds of a skippable ad, does not click right away but converts within a set number of days after seeing it.
