This week, the devil works hard but Kris Jenner Meta works harder, with updates being rolled out across Threads, Instagram, Facebook and WhatsApp. And, Tumblr has mastered the art of playing the long game, finally launching a feature nearly a decade after testing it.
Meanwhile, KFC is the latest brand to go unhinged on TikTok and the secret to your funny friend’s humour has finally been uncovered. Read on for more social media news.
Threads announce a host of new features
Image credit: Threads
Meta’s Adam Mosseri has announced that Threads users can now view metrics on individual posts on the Insights dashboard. This includes tracking trends, views, followers, geographic demographics, and types of post interactions. Users are also able to schedule posts through the three-dot menu on the post composer. He also said that Threads is adding a new feature that allows users to “mark up” a post they’re resharing, while he didn’t explain what that meant, keen eyes have spotted it likely means adding reactions, using highlighter tools and being able to draw directly on a post.
Meta users will soon be able to cross-post their WhatsApp Status as Stories on Instagram and Facebook. Users can also log in to multiple Meta apps (i.e. Instagram, Threads, Facebook) with the same account through the “Single Sign On” feature. And, even with the new integration, WhatsApp messages and calls will remain end-to-end encrypted.
Meta introduces bonuses for creators posting Reels
Image credit: Ezra Acayan/Getty Images
Meta is introducing a new incentive system for creators, offering up to $5,000 in bonuses for posting Reels on Facebook and Instagram. These creators will also be able to access the Facebook Content Monetization program, which rewards creators for all forms of content – not just Reels. And for a lucky few, Meta will offer content deals to help creators grow their audiences on Instagram and Facebook – including a one-year trial of Meta Verified.
Instagram has launched a new video series to share advice on how to get the most out of its algorithm. The first video shares the three key factors that impact the algorithm the most – watch time, likes and sends. And the second focuses on getting your content to users that don’t follow you.
