Samsung #VideoSnapChallenge Technology Samsung Australia
The Brief
The 8K Video Snap camera feature on the Galaxy S21 gives users the ability to record 8K video and capture stills, all at the same time.
Samsung wanted to introduce this new feature to a new generation of creators, creative Gen Z and young Millennials who are highly active on social and rely on their devices to express themselves.
OUR INSIGHT
Gen Z and young Millennials don’t just have one authentic self, they have many. We wanted to inspire them to share the many versions of themselves.
The IDEA
We brought the power of 8K Video Snap to TikTok, with #VideoSnapChallenge, a hashtag challenge that allows users to capture three different versions of themself, all while the camera keeps rolling.
Working with TikTok, we designed a custom filter that dramatised the 8K Video Snap feature, and partnered with record label 88Rising to create the perfect original track for the experience.
We engaged Samsung’s global network of influencers. Over 100 creators from 15 countries got on board, with some of TikTok’s biggest creators sharing the filter with their fans.