Following the successful Heinz Tomato Ketchup Limited Edition Facebook launch earlier this year, last week we launched a new Facebook campaign for the Heinz Soup range.
With the advent of cold and flu season, the "Get Well" Soup campaign offers Heinz Soups' UK Facebook fans the opportunity to buy a personalised can of Heinz Soup to cheer up a friend who's feeling under the weather. Running throughout the month of October, the Facebook app allows fans to choose their soup variety, input a friend's name and pay the £1.99 charge to have the personalised can delivered to their friend within days. What better way to relieve a bout of the dreaded Man Flu?
It's been a perfect opportunity to combine F-commerce and personalisation with the time of year when most of us reach for a comforting can of Heinz Soup, and has already received some nice mentions from Social Commerce Today and New Media Age as well as stirring up plenty of conversation on Twitter.
We're delighted to be doing continued work with Heinz and their iconic brands - watch this space for more...