Blog - We Are Social UK

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

Think Forward 2025

Featured | 21 Nov 2024

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

Next Gen Influence

Featured | 10 Sep 2024

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Digital 2026 Global Overview Report

Digital 2026 is here! Our latest Global Digital Report is our most comprehensive yet, packed with milestones, trends, and insights. Here, Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2026.

We Are Social’s Monday Mashup #745

Instagram launches awards program, Facebook adds new features to Reels, Instagram updates Map features, and more social media news.

The Influencer Chronicles #6

From Doja Cat snacking on a MAC lipstick to Selena Gomez and Benny Blanco saying “I do”, this month is anything but boring. AI is back in the spotlight and one influencer is living her best life in a pink Barbie dreamworld. Read on for this month's Influencer Chronicles.

We Are Social’s Monday Mashup #744

Meta will use AI interactions to improve personalised ads, OpenAI’s Sora tops the app charts and Instagram tests reconfiguring the main feed to focus on Reels.

We Are Social’s Monday Mashup #743

Meta launches new AI feed, Threads tests new feed customisation tool, YouTube premium subscribers join YouTube Labs, and more social media news.

We Are Social’s Monday Mashup #742

YouTube launches new AI tools, Instagram adds new tools to Edits, LinkedIn partners with Duolingo, and more social media news.

The Feed: Performative males, love island usa, unlikely internet icons, and more.

We’re diving into the top posts from The Feed, including Love Island USA dominating social, unlikely internet icons partnering with big brand names, ironic performative males, and more.

We Are Social’s Monday Mashup #741

Instagram expands 'Shots', Snapchat adds new DM features, Meta announces new ad options, and more social media news.

Our 2025 Upstarts share their We Are Social experience

This summer, we welcomed a group of emerging creators into our London office as part of our Upstarts. Read on to see what they had to say about their experience.