Blog - We Are Social UK

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

Next Gen Influence

Featured | 10 Sep 2024

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Digital Culture Review: don’t hoard cultural capital, compound it

In Q1, we asked what happens when systems stop making sense, and found people investing in things that can’t be faked: the body, the offline playgrounds, and the archive. Agalia Tan, our Global Social Intelligence Associate Director, explores how Q2 provides an addendum: amassing unfakeable capital is just the entry ticket. What matters is not […]

Takeouts from Your Social Feed: Winning the Attention Race

In partnership with LBB, our latest event explored how brands can take a modern, social-first approach that turns cultural signals into stories that sell. Here are the key takeouts from the session.

What the 2026 World Cup Tells Us About the Future of Fandom

The 2026 World Cup has officially broken the traditional sports marketing playbook. From the death of rigid tribalism to the rise of the "playful alpha," explore the four profound cultural shifts transforming casual viewers into fluid, omnivorous fans, and what it means for brands.

We Are Social’s Monday Mashup #782

TikTok launches AI literacy tools, X adds new video editor and recorder, new messaging app forces us to slow down, and more social media news.

We Are Social’s Monday Mashup #781

TikTok promotes microdramas, Meta launches Stories for AI glasses, Threads adds new live chat features, and more social media news.

We Are Social’s Monday Mashup #780

Instagram teases new algorithm feature, Facebook reimagines Creator Studio with new AI app, Instagram updates TV app, and more social media news.

We Are Social’s Monday Mashup #779

Meta announces new AI mode, Threads celebrates huge milestone, Snap launches new AI tools, and more social media news.

Speakers announced for Your Social Feed: Winning the Attention Race

We are excited to announce the speakers for our event with LBB – Your Social Feed: Winning the Attention Race. Read on to learn more.

The Influencer Chronicles #12

Want to see what shaped the influencer landscape last month? Dive into the 12th edition of the Influencer Chronicles!

We Are Social’s Monday Mashup #778

Meta celebrates the World Cup, Meta reveals AI assistants for Edits, YouTube launches new live music series, and more social media news.