Our Insights

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Want to see what shaped the influencer landscape last month? Dive into the 14th edition of the Influencer Chronicles!

This week, Meta debuts advances 'Muse Wonder' agentic AI, Bluesky expands it AI-powered app, X restructures subscription pricing, and more social media news.

We recently released a new released report, The New Creator Operating Model. It offers three key principles for achieving brand success in creator marketing. Here, we’re sharing the second principle: Map the sources of influence.

It’s common to wake up in the morning to receive a host of videos from your friends and family, sharing the most outrageous things that happened over the last few hours. But, when everything is turned into a spectacle, we get skeptical. Learn more in this edition of the Digital Culture Review.

We recently released a new released report, We Are Social Decodes: The New Creator Operating Model. It offers three key principles for achieving brand success in creator marketing. Today, we dive into the first principle: Innovate across your ecosystem.

Meta brings AI creative assistants to Edits, YouTube previews conversational editing for Shorts, TikTok introduces two-tier agency certification, and more social media news.

YouTube unveils new AI & creator features, Snapchat rolls out chat-to-song feature, X upgrades third-party livestreaming, and more social media news.

Meta doubles down on AI, Threads rolls out toolkit for podcasters, LinkedIn scraps AI generator, and more social media news.