Blog - We Are Social UK

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

Next Gen Influence

Featured | 10 Sep 2024

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

The Influencer Chronicles #10

It’s that time of the month again! Influencer Chronicles Issue #10 just dropped. In this issue, we cover Alex Cooper hosting the #Hannahversary, the rise of AI "body snatching," and the exact opposite with Pamela Anderson’s 100% real, no-makeup manifesto. Plus, a sprinkle of gossip with Taylor Lautner having a baby with his wife, Taylor (so the baby name is already decided, right?).

Digital Culture Review: When we go looking for things that can’t be faked

Everything we used to know seems to be unravelling all at once. But, what happens to people when the systems they trusted stop making sense? Agalia Tan explores this shift and more in our Digital Culture Review.

We Are Social’s Tuesday Tune Up #768

Meta teases new Instagram subscriptions, TikTok teams up with Cameo, Meta prepares to launch AI model, and more social media news.

Why Reddit shouldn’t be overlooked as a rich source of insights for marketers

Marketers and strategists spend millions each year on surveys but some of the most authentic insights into consumer behaviour are already out there. In this piece, Agalia Tan shares why Reddit is a gold mine for insights and brand opportunities.

We Are Social’s Monday Mashup #767

This week, TikTok and Snapchat add AI video updates while Reddit tries to combat AI bots in its platform. And, Instagram is finally letting users rearrange their carousel posts.

We Are Social’s Monday Mashup #766

Meta rewards creators for posting on Facebook, YouTube launches new AI-powered video tool, X reintroduces downvoting, and more social media news.

Are in-house agency creators the next step in the influencer economy?

In this piece, Sam Grischotti, Amsterdam Managing Director, explores how, as creator fees continue to rise, brands are responding by embedding them in their own teams.

We Are Social’s Monday Mashup #765

Instagram tests links in captions, X updates AI video tools, Facebook expands affiliate program, and more social media news.

The Influencer Chronicles #9

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

We Are Social’s Monday Mashup #764

X launches live test of X chat, Meta adds new features to Edits, X revamps creator subscriptions and more social media news.