Our Insights

Instagram introduces new features, Meta reveals AI that clones voices and generates sounds, Snapchat nows lets subscribers share AI-generated snaps and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Attention Layering - the first trend of our recently released report, Think Forward: The Social Reckoning. Having reached peak stimulus, content is finding more nuanced ways to hold people’s focus - to hear more about the trend, click here to watch Mira Kopolovic, Global Director of Cultural Insights, and Gabe Noble, Associate Cultural Research & Insights Director, discuss the meaning of Attention Layering, and its significance in shaping social in 2024.

Yesterday, we held a LinkedIn Live to discuss Offline Internet - a trend in our recently released report, Think Forward: The Social Reckoning. As the power balance between online and offline is shifting, people expect greater interplay between worlds - to hear more about the trend, click here to watch Valentina Turrini, Research & Insights Analyst, discuss the meaning of Offline Internet, and its significance in shaping social in 2024.

Threads rolls out tags feature, Meta introduces end-to-end encryption for Messenger, WhatsApp adds disappearing voice messages and more in our weekly roundup.

and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Post-Representation - a trend in our recently released report, Think Forward: The Social Reckoning. As notions of identity compound and deepen, communities want to see messy complexity over neat narratives - to hear more about the trend, click here to watch Research & Insight Analyst Amni Raihan, and Strategist Lorenzo Perosino discuss the meaning of Post-Representation, and its significance in shaping social in 2024.

X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Mischief Mode - a trend from our recently released report, Think Forward: The Social Reckoning. As social media and the internet become more commoditised, users are breaking out of the sameness by channelling their rebellious spirit - to hear more about the trend, click here to watch Head of Planning James Honda-Pinder, and Planner Agalia Tan, discuss the meaning of Mischief Mode, and its significance in shaping social in 2024.