Our Insights

Mireille Iskander, Influencer Manager at Socialize, talks about the importance of authenticity from influencers in building meaningful relationships and trust with audiences.

Meta and Amazon team up on new in-app shopping feature  Meta is launching a new in-app shopping feature with Amazon that will allow customers to link their Facebook and Instagram accounts to their Amazon account to shop through the apps. An Amazon spokesperson said “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.” […]

To mark the release of Think Forward 2024: The Social Reckoning, we are running two webinars on 14th November, where Global Chief Strategy Officer, Mobbie Nazir and Head of Research & Insight Paul Greenwood will talk through the five trends that will be shaping social over the next 12 months.

This week’s social media news includes X’s AI chatbot, TikTok’s grocery plans in the US, and more.

This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.

This week’s social media news includes TikTok testing 15 minute videos, Threads’ API update, and X’s new subscriptions.

Last week we re-launched our innovation arm, .XYZ. In this blog, our CEO for Southeast Asia and new lead of .XYZ, Christina Chong, explains why future technology is a key area of focus for We Are Social.

We Are Social's parent company, Plus Company, has launched Plus AIOS, a predictive intelligence solution that allows marketers to optimise marketing performance. In this guest post, Michael Cohen, Global Chief Data & Analytics Officer at Plus Company explains how AI can help bring marketers closer to the customer journey.