Blog - Page 39 of 44 - We Are Social Canada

Get in the game: Brands need to pay attention to the Among Us phenomenon

Among Us became Autumn's biggest meme and one of the most talked-about games in the industry. Our team in London explains what it’s all about, and how brands can get involved.

Why marketers need to understand culture in gaming communities

Our Chief Strategy Officer, Mobbie Nazir, looks at why the marketers who don’t respect the rules of gaming communities can expect to be treated harshly.

WEDNESDAY WRAP-UP #458

Snap sees shares jump after beating Q3 expectationsLast week, Snap saw its share price jump from $28 to just shy of $34 per share (a nearly 20% increase) in after-hours trading, after beating analyst expectations on both revenue and earnings per share for Q3. The company delivered $679m in reported revenue, smashing Wall Street’s expectations of $555m; which […]

Do you know your audience? How research aids consumer discovery

Our Head of Research & Insight for Sydney examines why connecting with your audience requires knowing who they are beyond superficial demographics.

WEDNESDAY WRAP-UP #457

Social media users are growing at the fastest rates we’ve seen: The latest Digital Statshot is out nowOur new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite – is live, and it shows that, now more than ever, connected tech continues to play an important role in various aspects of people’s everyday lives. Included amongst […]

Social media users pass the 4 billion mark as global adoption soars

Simon Kemp shares the key findings from our Digital 2020 October Global Statshot Report.

MOLSON MAKE IT CANADIAN

Covid-19 has hit most businesses around the world very hard, and Canada is no exception; 32% of small businesses are unsure if they will be able to reopen, according to the Canadian Federation of Independent Business. As questions around job uncertainty, economic collapse and communities being broken continue to arise, Molson Canadian, a brand that epitomizes Canadian values, […]

THURSDAY TUNE-UP #456

Instagram turns 10! Yep, you’ve been popping a Valencia filter on your selfies for an entire decade. Instagram are celebrating the milestone with the launch of a suite of new features, including a private “Stories Map”, which offers a retrospective of Stories you’ve shared over the past three years, custom app icons for your customised home […]

The next decade of Instagram

To mark Instagram's 10th birthday, our Global Head of Cultural Insights Lore Oxford contemplates what the next 10 years might hold for the platform.

Creating social content that slaps: How Research & Insight helps

Our team in R&I and Editorial teams in Toronto look at how research and measurement helps brands identify and optimise content.

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