Our Insights

From food to fitness, brands shouldn't shy away from Ramadan. Senior R&I Executive Saad Abukhadra, looks at how brands can successfully join the conversation.

Instagram launches its Reels Remix featureInstagram has launched its ‘Remix’ feature on Reels. It’s basically the same as the ‘Duet’ feature on TikTok, in as much as it lets users react to or interact with another person’s video content while creating their own. It’s the first of a slew of Duet competitor features geared towards remixing […]

Snapchat is working on a new Remix featureSnapchat is mixing it up with its latest feature, which will allow users to create new content using their friends’ Snaps. Similar to TikTok Duet, Remix will allow Snapchatters to reply to a friend’s story with a remixed Snap recorded alongside the original as it plays. Remix is currently being […]

Our Chief Strategy Officer, Mobbie Nazir shares her guide to building successful, engaged groups on Facebook.

TikTok will no let people opt out of personalised ads, Facebook is working on Instagram for Kids, and more in our Monday Mashup.

Senior Creative Technologist Sam Cox and Group Head of Strategy Harvey Cossell, discuss what NFTs are all about and whether brands should be paying attention.

Instagram Lite launches, Facebook brings ads to shorter videos and Stories and more in our Monday Mashup.

Our R&I Analyst, Andy Volosky takes a look at Twitter's new paid product, Super Follows, and what it means for the platform's future.