Our Insights

Cross-app communication introduced for Messenger and InstagramFacebook will soon begin rolling out new functionality that will allow Instagram and Messenger users to communicate across apps, and will also bring a host of Messenger-inspired features to the Instagram inbox. The new messaging experience will offer users the ability to change their chat colour, react with any emoji, […]

When Covid-19 rapidly spread across Canada, all but essential services remained operational. Lockdown meant most people were confined to their homes which was an unprecedented change in how our society functioned. Daily travel, commuting, and transportation ground to a halt. While millions of Canadians were stuck at home, many people stayed behind the wheel every […]

Our North Asia Regional Managing Director, Pete Lin, examines to rise of livestream shopping and shares his top tips on how brands can get it right.

The US Federal Court pauses Trump’s TikTok banPresident Trump’s nation-wide ban on TikTok will not go into effect this week as scheduled, following a ruling by the US Federal Court on Sunday. The exact details of this ruling are yet to be announced, due to the sensitive material included in the government’s motion, but a deal reached […]

Oracle is TikTok’s “trusted tech partner” for the USEnterprise provider Oracle has reportedly won the bidding war for the US operations of TikTok, according to The Wall Street Journal. However, instead of an outright sale, Oracle will be helping to run TikTok’s US operations with its own cloud technologies as a “trusted tech partner.” The news came […]

China adds TikTok’s algorithm to its list of export-controlled itemsLast week, the Chinese Government quietly added personalized content recommendation algorithms to its list of export-controlled items, meaning that any recommendation algorithms – such as TikTok’s For You page – will need government approval before it can be sold to a foreign company. Facebook outlines new measures […]

Facebook prepares to expand Facebook News outside the US Elsewhere in the world, Facebook is planning to bring Facebook News, its dedicated tab for curated news content, to the UK, Germany, France, India and Brazil “within the next six months to a year” – as part of an expansion beyond the US. Publishers in each of these regions […]

The Great Messenger Unification BeginsFacebook has been busily working on the back-end of plans to unify the messaging platforms across its suite of apps, allowing cross-messaging among Messenger, Instagram, and WhatsApp. Looks like the first step will be the merge of Facebook and Instagram messaging.  Twitter releases a revamped API V2The API is the framework that lets […]