Digital 2021 Singapore

In 2020, the number of active social media users rose by 4% to nearly 5 million, with internet users devoting an average of 2 hours and 17 minutes to social media a day.

The pandemic has changed mobile users app interests: livestreaming app Bigo Live was the biggest mobile app in terms of consumer spend in 2020 during a time where live events could not happen.

Across the board there was a year-on-year rise of 32% in the value of the ecommerce consumer good market: while spend on travel and accommodation plummeted by 47%, every other category in the report saw a marked increase in sales, including a 37% rise in the food & personal care category and 40% more being spent on digital music.

Read the full report to find out more about the evolving digital behaviour in Singapore across internet, social media, mobile and e-commerce.

Think Forward

Special Report | 18 Jan 2021

An actionable deep dive into emerging socially-led cultural shifts that will impact brands in 2021.

View report