Our Insights

One of the toughest challenges facing brands in social media is how to manage activities across different countries and cultures. The problem has been around for a while, but as the social media population grows and spreads out across multiple platforms, it’s actually getting more complex. The issue boils down to one straightforward question: should we […]

It’s Friday afternoon, which means it’s time for our weekly roundup of the latest stats in social media across Asia. This week has been a bit of a bumper for stats for us, with the release of our Social, Digital and Mobile in Asia and the individual country report for Indonesia too, but fear not – […]

More and more people are finding jobs through social media, and that’s a trend that we expect to see accelerate as the number of people joining social networks around the world continues to grow. The infographic below, from MBA Online, shows how social recruiting has exploded in the USA, and we’re seeing a similar trend here […]

More evidence of social media’s business value A report by business consultancy Bain and Company has revealed yet more evidence that investing in social does lead to monetary results. According to the study, customers who engage with companies through social media channels spend 20 – 40% more money with those companies than other customers, as well as demonstrating […]

Easing you into Friday afternoon, here’s our weekly round-up of juicy social media-related trivia and statistics. Have a great weekend! China surpasses U.S. China has surpassed the U.S. to become the world’s largest smartphone market, according to research firm Strategy Analytics. Smartphone shipments in China reached 23.9 million units, an increase of 58% from Q2 […]

Are you a social media enthusiast? Do you believe that social brand communications are the future? Do you want to help shape that future? Then read on… Since we opened in Asia less than 3 months ago, we’ve been quickly expanding our activities around the region, and we’re now looking to hire the next wave […]

What motivates us to use social networking sites?  According to a survey by Pew Internet, 66% of US online adults use social media platforms such as Facebook and Twitter with a variety of motivating factors: Chinese CEO crowdsources business decision via Sina Weibo Lei Jun, the CEO of Xiaomi, a China-based mobile internet company, decided to […]

The weekend is almost upon us again, so it’s time to take our weekly look at the 5 juiciest social media stats that caught our attention over the past 7 days. Tumblr numblrs Launched 4 years ago, Tumblr has achieved a staggering 900% growth in the past year alone to reach more than 33.3 million […]