Our Insights

Brand Value Rating Agency BV4 and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich have created the first ranking of “The Most Valuable Social Media Brands 2012“, which examined both the qualitative and monetary value of 50 social media brands. Some of the qualitative measures looked at not […]

Zynga buys OMGPOP which spawned smash hit ‘Draw Something’ Just last week, we featured the amazing success of OMGPOP’s Draw Something mobile gaming application that saw 20 million downloads in just 5 weeks. This week, Zynga has acquired OMGPOP for US$178.5 million, while paying an additional US$30 million in employee retention. Apart from Draw Something, […]

China’s social media and Internet landscape CIC has created a concise infographic that shows the leading Chinese web and social media platforms in each category alongside their western counterparts for 2012, from content-sharing services similar to Dropbox (which is blocked in China) to social aggregators and dating networks. Even though some don’t exactly fall within […]

Mobile gaming app ‘Draw Something’ is on a roll OMGPOP‘s mobile app Draw Something is only 5 weeks old and has already amassed 20 million downloads, of which 12 million are active users. Shortly after it first launched, it was already downloaded more than 1.2 million times within 10 days. Altogether, users have produced more […]

How Chinese users perceive their interactions with brands on social media Chinese Internet users generally have a more positive attitude towards interacting with brands on social networks as compared to their US counterparts. 23% of Chinese users find social networks a good source of word-of-mouth information, and 22% share brand information and experiences on social networks the […]

We’ve recently posted about what happens on social media in 60 seconds, and now mbaonline has created a new infographic visualising what happens on the Internet in a single day. You may already be suffering from numbers fatigue, but still there are some noteworthy statistics illustrated here. 294 billion emails are sent, 2 million blog posts […]

How Dove used Sina Weibo for its social media campaign For last year’s Chinese Valentine’s Day on August 6, Dove promoted its chocolate gift set in China through a social media campaign on Sina Weibo. To bring to life the idea of leveraging on Dove’s heart-shaped gift box as a way to express love, Dove brought in […]

Mobile more popular than TV  A new survey by InMobi has revealed some interesting statistics about how mobile has permeated the lives of Singaporeans. 50% of respondents regarded mobile as their primary or exclusive means of accessing the Internet. 44% had discovered something new while 27% found better options via mobile advertising, and 29% found relevant products […]