Our Insights

Meta and Amazon team up on new in-app shopping feature  Meta is launching a new in-app shopping feature with Amazon that will allow customers to link their Facebook and Instagram accounts to their Amazon account to shop through the apps. An Amazon spokesperson said “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.” […]

To mark the release of Think Forward 2024: The Social Reckoning, we are running two webinars on 14th November, where Global Chief Strategy Officer, Mobbie Nazir and Head of Research & Insight Paul Greenwood will talk through the five trends that will be shaping social over the next 12 months.

This week’s social media news includes X’s AI chatbot, TikTok’s grocery plans in the US, and more.

Our report Think Forward 2024: The Social Reckoning, identifies five trends predicted to play out on social media in the next 12 months.

This week’s social media news includes TikTok testing 15 minute videos, Threads’ API update, and X’s new subscriptions.

Last week we re-launched our innovation arm, .XYZ. In this blog, our CEO for Southeast Asia and new lead of .XYZ, Christina Chong, explains why future technology is a key area of focus for We Are Social.

This week’s social media news includes X testing $1 a year fee, Meta bringing broadcast channels to Facebook and Messenger, and more.

Our Digital 2023 October Statshot highlights the latest developments in the digital and social landscape.