Our Insights

Once considered a niche corner of the internet, Reddit has quietly grown into one of the most influential digital platforms and one of APAC marketers’ biggest blind spots. In this piece, Suzie Shaw, APAC CEO, explores how Reddit has become the home of genuine advice, reviews and peer-to-peer truth-telling on virtually every topic imaginable.

Instagram upgrades its HDR support, Facebook adds Content Protection, X rolls out account information feature, and more social media news.

Vine is back, TikTok partners with Amazon Music, Threads targets podcasters, and more social media news.

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles - nostalgia, new eras & Lily’s comeback

Threads launches Ghost Posts, TikTok launches new AI tools, Threads gives you more control, and more social media news.

In this piece, Mobbie Nazir breaks down why social is non-negotiable for brands and how you can thrive in the fastest-growing advertising channel in history.

We Are Social's new report, Winning Fans & Feeds in APAC, identifies the cultural trends driving the evolution of sport and fandom.