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Avoiding Marketing’s 7 Deadly Sins

Following the success of our exploration into what will determine marketing success in an ever-more-connected world, we’ve joined forces with the lovely folks at the WFA again. This time, we’re looking at what holds today’s marketers back. We conducted in-depth research into 5 million organic social media mentions relating to adverts and advertising, and identified the ‘7 deadly marketing sins‘ that […]

We Are Social Asia Tuesday Tune-Up #213

Earn as you play games on your phone Taking a leaf out of Mokbang, Kamcord, a mobile game live streaming site, has made it possible for mobile gamers to earn while gaming. Kamcord recently introduced a new a system to allow people to give gifts to video creators. Aditya Ratham, co-founder of Kamcord, reckoned that […]

Are Millennials Really Leaving Facebook?

One of the highlights in We Are Social‘s new Digital in 2016 report on Internet, Social and Mobile usage around the world is the breakdown of each country’s Facebook audience by gender and age group (you’ll find the full report as an embed at the bottom of this post if you haven’t seen it yet). This […]

We Are Social Asia Tuesday Tune-Up #212

Tinder makes cultural impact in India A country with more than 160 million smartphone users, and where 50% of the population is under 25, India has become dating app Tinder’s top market in Asia. This may come as a surprise for many, because India is known to be fairly traditional when it comes to dating and […]

We Are Social Asia Midweek Mash-Up #211

Everyone went crazy over “lucky money” on WeChat during CNY Eve 2016. Consumers were able to use WeChat, China’s top messaging app, to send each other “lucky money” – which were virtual red envelopes full of cash. WeChat has seen a total of 8.08 billion red packets during lunar new year celebrations, which was 8 […]

Mobile & Social: The Future of e-Commerce

The team at GlobalWebIndex are great partners to We Are Social, helping us with our day-to-day activities with clients, and providing huge amounts of rich, insightful data for our Digital, Social and Mobile reports. In this guest post, GWI’s Felim McGrath shares his perspective on one of the most important developments he and his team are tracking at the moment, […]

We Are Social Asia Tuesday Tune-Up #210

This #ChineseNewYear, tweet a red packet emoji for good fortune For the first time in Twitter history, users will be able to include a red packet (红包) emoji when tweeting their well wishes. Simply use any of the following hashtag to add some flair into your tweets: English: #ChineseNewYear #HappyChineseNewYear #HappyCNY #GongXiFaCai #KungHeiFatChoy #CNYfortune Traditional […]

We Are Social Asia Tuesday Tune-Up #209

Sina Weibo drops 140-character limit as Twitter ponders move While Twitter continues to ponder about dumping its 140-character limit, Sina Weibo has gone ahead to remove theirs. The Chinese social network is reportedly replacing it with a new format of allowing posts of up to 2,000 characters. “Senior users” will receive this update first on January […]

Why brands should hold social to a higher standard

Admap recently published this article by our Global Research & Insight Director Jamie Robinson and our Chief Strategy Officer Mobbie Nazir, explaining what brands and agencies should be doing to measure the effectiveness of their social media strategies. They’ve been kind enough to let us reproduce it below. There’s no disputing the fact that investment […]

We Are Social Asia Tuesday Tune-Up #208

Chinese court conducts first trial in WeChat WeChat, China’s most popular messaging application, has risen from the use for social networking to official use in courts. The first WeChat court case was held on December 17th, using the app’s text and image-sharing features. By using this technology, it allows judges to process administrative cases without the […]

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