Our Insights

X adds new features to Communities, TikTok is testing a new collaboration feature, TikTok tests generative AI in search results, and more social media news.

Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences any more? And, is it possible or wise for a brand to meaningfully present itself as a real person in the world? In this piece, Dan Keefe explores just that.

TikTok starts labelling externally created AI content, Meta and X adds new AI tools for ads, Meta updates its business subscriptions and more social media news.

A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder even than Alpha’s presence itself is the response from other generations. In this piece, Mira Kopolovic, examines how Gen Alpha’s new codes of youth culture are having a ripple effect on Gen Z’s values.

We're diving into the The Feed with trends including TikTokers taking feminism into their own hands, creators giving us the long-story short and, Gen Z modernising Arabic for the social media age.

Threads release mute filters, Meta introduces a $5,000 bonus to post on Threads, Pinterest reveals summer travel trends and more social media news.

Last week we hosted our first ever Digital & Social Summit, where we shared strategies to help brands stand out on social. Check out the talks and catch up now.

The first three months of 2024 have seen a number of big digital milestones, and our huge new Digital 2024 April Global Statshot Report – published in partnership between We Are Social and Meltwater – reveals a wealth of impressive headlines and trends.