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We Are Social Asia Tuesday Tuneup #163

China’s social network sites remove fake accounts An estimated 60,000 fake accounts have been removed by Sina Weibo, WeChat and QQ — China’s top social media sites. This comes after the country’s State Internet Information Office (SIIO) implemented new regulations to “promote the healthy development of the internet industry”. These regulations include banning the use of certain nicknames, impersonation accounts of […]

We Are Social Asia Tuesday Tuneup #162

China’s Lunar New Year TV show gives away cash through social media In a twist to the traditional red packets that are given out during Lunar New Year, China’s state TV extravaganza gave away cash to viewers via platforms like WeChat and Weibo. The 5-hour Chinese New Year’s Eve TV show gave away RMB 500million […]

We Are Social Asia Tuesday Tuneup #161

Facebook brings Internet.org to India Facebook’s Internet.org is a project that aims to provide basic mobile Internet services for free to the masses in emerging markets such as several African countries and Colombia. It is now extending that initiative to another market, India. Run in partnership with Indian operator Reliance, the initiative has been launched in six initial states: Tamil Nadu, Mahararashtra, Andhra […]

We Are Social Asia Tuesday Tuneup #160

Twitter opens new R&D centre in India With India set to become Twitter’s largest market after the US (with a projected 40 million users by 2018), it comes as no surprise that they have confirmed to open a new R&D centre in Bangalore, Twitter’s first centre outside of the US. It is likely that the Zipdial […]

Video narratives on mobile: Fleeting and looping for attention

Last Tuesday, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them. This content will appear in a new section of their app called “Discover.” To watch these “snaps”, like all other Snapchat content, you press a button and it plays – as […]

We Are Social Asia Tuesday Tuneup #159

Facebook launches a simplified app for low-end Android phones Facebook has quietly launched Facebook Lite, an app specifically designed for low-end Android phones. It was launched across a handful of countries across Asia and Africa (Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe). The app, which is a mere 252KB in size, is […]

We Are Social Asia Tuesday Tuneup #158

Twitter acquires Indian startup Zipdial In a move that indicates greater emphasis on emerging markets, Twitter has bought over Zipdial, an Indian startup that allows users to subscribe to brands’ content without having to connect to the Internet. In order to do so, all users have to do is to give a missed call to […]

The ‘New Social’: How Brands Must Change

I joined Rishaad Salamat on Bloomberg TV this morning to discuss how brands need to change the way they approach social media in light of the changes we highlighted in our new Digital, Social & Mobile in 2015 report. As you’ll see from the video of our chat above, the most valuable findings to come […]

We Are Social Asia Tuesday Tuneup #157

A puzzle game with social features More than just a puzzle game, Socioball allow players to create their own levels and share it on Twitter. Using Twitter as a level-sharing platform, the gaming app uses the hashtag #socioball to decode image data and make levels created by its players accessible and playable by other users. Round […]

We Are Social launches in San Francisco

As recently reported in Adweek and MediaPost, we’re delighted to announce that We Are Social is officially open for business in San Francisco! We’ve been overwhelmed by the success we’ve experienced since we opened in the US in 2012; we now have 50 people in our New York office, with no sign of this growth slowing down as […]

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