Our Insights

This is an important message from Dan Goodswen, a Strategist in our Sydney office: If the old adage that one good deed deserves another is true, this Sunday August 19th should see kindness spread like wildfire. We are extremely honoured to be helping the United Nations and pop icon Beyonce make social media history by […]

Sina Weibo experiments with new social credit card Sina Weibo together with China Merchants Bank is entering a new experiment to introduce social credit cards. According to the report from Sina to TechRice, the new cards will include several features targeted at Weibo users. Sina introduced DaRen last year as a user verification program, in its […]

Over the past few years, as shorter-form social media like Facebook and Twitter have captured an increasingly large share of people’s online activities, blogs seem to have received much less attention than they did 4 or 5 years ago. However, we’re noticing a resurgence in the relevance of blogs to brands, albeit those harnessing a […]

Marketers yet to figure out Social ROI According to Lighthouse Research’s latest marketing trends report, an overwhelming number of marketers in Singapore that currently utilise social media marketing do not have a system in place to measure social media marketing ROI. The survey reached out to 1,256 Singapore-based client side marketers, out of which 71% said […]

Renren’s revenue up by 48% but Q2 records a net loss Chinese social networking site Renren reported a net revenue of S$55.8 million in the second quarter of 2012. This is a 48% increase compared to the same period last year, with social gaming bringing in bulk of the revenue – contributing a whopping S$28 million. Revenues […]

Baidu and Sina team up on mobile search and content China’s largest search engine Baidu announced its new partnership with microblogging service Sina Weibo to swap mobile and cloud-based search across their platforms. The companies are planning to share datasets to create a ‘better, richer mobile browsing experience’ for users. The partnership will include search […]

Are you a Social Media enthusiast? Do you wish you could spend more time doing what you love? Would you like to get even better at what you love by working with some of the world’s best Social Media practitioners? Then we have good news for you. We Are Social Singapore has grown at an impressive […]

8.7% Facebook accounts are fake, but that’s still 872 million genuine users Facebook reported this week that 8.7% of its 955 million active accounts are illegitimate, which is about 83 million accounts. The company filings reported that 4.8% of its membership figure were duplicate profiles, 2.4% were misclassified accounts, and the remaining 1.5% of users were categorised as “undesirable”. Facebook has also acknowledged that its figures are based […]