Our Insights

Chinese Social Media Trends 2012

How will the world’s largest population take the world of social in 2012? Mailman has published its expectations of how the Chinese population will embrace mobile and social media platforms in 5 big ways. One that really stands out for us is the potential of social gaming. They cite that fact that the world’s (arguably) most famous […]

We Are Social Asia Tuesday TuneUp #11

Brands that Chinese youths follow on Sina Weibo The most popular brand on popular Chinese microblogging platform Sina Weibo is Durex Condoms, which has 294,174 followers on its Sina Weibo account and is followed by 2.95% of youths on the social network. Other top brands include Starbucks, Adidas Originals, Converse and H&M. Social branding agency […]

Email marketing goes social

We don’t see email going down the path of the dinosaurs any time soon. As did print and TV, email is evolving with its social environment, in adopting social functionalities in the form of embedded social sharing options. One of our predictions for 2012 will be the prevalence of social sharing, and like what this infographic […]

Five Friday Facts #10

Here’s our Five Friday Facts for the week! Singaporeans’ online and mobile safety habits Mobile is going to take off even further this 2012, but its upsurge is accompanied by mobile safety concerns. Even though nearly 70% of Singaporeans think using a mobile device for online transactions is faster and more convenient, 61% are worried […]

Top Tech Trends of 2011

Following yesterday’s look at the Top Twitter Trends of 2011, we thought we’d share this infographic from G+ that shows just how important social media have become in the overall digital landscape: Thanks to State of Search for bringing this one to our attention

Twitter Trends from 2011

We’ve seen some fascinating studies on Twitter Trends from 2011 over the past few days, but here’s another great pair from Hootsuite’s What The Trend team: News and Entertainment: Brands and Hashtags: Thanks to the lovely people at TheNextWeb for bringing these infographics to our attention to our attention

We Are Social Asia Tuesday TuneUp #10

New Foursquare city badge for Tokyo Foursquare has launched the Sakura badge for Tokyo users, which can be won by ‘checking-in’ at 5 of the 64 locations listed for this badge, including popular locations in the city such as Shibuya, Harajuku, and Shinjuku. Outside of Asia, Berlin also has a new Foursquare city badge. The […]

Download Our SDMA Reports

We started publishing our reports on Social, Digital and Mobile in Asia on SlideShare just 6 weeks ago, and in that time, they’ve been viewed more than 125,000 times. However, there may be times when you want to make quick reference to the reports, so today we’re making them all available for free download. All we ask in return is […]

Five Friday Facts #9

We’ll round off this first week of 2012 with our 5 Friday Facts. Hope everyone managed to conquer that dreaded backlog amassed over the holiday break! Social interactivity higher in China and India than in US Forrester’s Social Technographics data shows that 80% of Indians and 76% of Chinese netizens surveyed are creators of content, […]

We Are Social Asia Tuesday TuneUp #9

Happy 2012 everyone! After the merry feasting over Christmas and smashing (in more ways than one) New Year’s Eve countdown, it’s back to work in making this new year even bigger and better than before. 2011 has been quite the whirlwind year in social, digital and mobile, so let’s take a look at the big […]

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