Our Insights

We spotted the interesting infographics below – from software firm Synthetix and  Salesforce’s Desk team – over at Econsultancy. The data themselves don’t offer any surprises, but given that it seems obvious people would like more online service options, the infographics’ findings beg the question: why aren’t companies investing more time, effort and resources into developing powerful […]

40.8% of Japanese smartphone users on free voice call, chat apps in 2012 A recent survey by MMD Laboratory, a Japanese research house that specialises in mobile marketing, indicated that there were changes in how smartphone users in Japan used their mobile devices in 2012. In particular, there has been a noticeable uptake in the use […]

Just how many Twitter users are there in China? According to a recent study, there are only 18,164 active Twitter users in China. This is in sharp contrast to data released by GlobalWebIndex indicating 35.5 million monthly active users. The huge disparity prompted yet another study of the numbers. The latest study revealed a tiny […]

Japan & Korea set highest number of tweets on New Year’s Eve Twitter is big in Japan and Korea, and this was evident when users logged 33,388 tweets per second at the stroke of midnight in Tokyo and Seoul, setting a new record and registering twice the volume generated at midnight in New York and […]

Hello, and Happy New Year! Here in the We Are Social office, we often start the day by discussing important stories that were reported overnight. We believe that many of these stories have significance for our clients too, so today we’re starting Breakfast Bites, a regular post that shares our selection of the top 3 […]

Social media users in China spent 884 million hours on microblogs Resonance China reported that microblogs were by far the most popular form of social media in China during Q3 2012. A recent study by iResearch suggests that 422 million internet users are on social networking sites in China, exceeding the reach of news, search, videos and other forms of […]

Line chat app launches Chinese rival to WeChat Mobile messaging is big in Asia, and Japanese chat app Line has launched a Chinese version called ‘Lianwo’ (loosely translated to mean “link me”) in a bid to expand into China. The Chinese version of the popular chat app comes with most of the features except social gaming […]

Singapore turns to social media for travel & food products Nielsen recently released their annual global social media report, which showed that social media is playing a bigger role in influencing the purchasing decisions of Singaporeans when it comes to travel and food. 68% of Singaporeans turned to social media when choosing a restaurant. More […]