Digital 2021 Singapore

In 2020, the number of active social media users rose by 4% to nearly 5 million, with internet users devoting an average of 2 hours and 17 minutes to social media a day.

The pandemic has changed mobile users app interests: livestreaming app Bigo Live was the biggest mobile app in terms of consumer spend in 2020 during a time where live events could not happen.

Across the board there was a year-on-year rise of 32% in the value of the ecommerce consumer good market: while spend on travel and accommodation plummeted by 47%, every other category in the report saw a marked increase in sales, including a 37% rise in the food & personal care category and 40% more being spent on digital music.

Read the full report to find out more about the evolving digital behaviour in Singapore across internet, social media, mobile and e-commerce.


Check out our global Digital 2021 report to get the latest insights into how people around the world use the internet, social media, mobile devices, and ecommerce, and the key trends that will inform the evolution of marketing.

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