We Are Social’s Monday Mashup #710

Mashup

This week, LinkedIn makes video the star with new platform updates, Snapchat+ subscribers are in for a treat with two new features, and Meta is back in the AI game with a new language translation program.

Meanwhile, one heartbroken Spaniard has taken over all our feeds, with brands quickly jumping on the trend. And, TikTok users are proving just how easily they could be lured into a trap – often with nothing more than a little sweet treat.  Read on for more social media news. 

LinkedIn launches new video features 

Image credit: LinkedIn

LinkedIn is pushing vertical video, making it easier to scroll through content the way we’re all used to (aka, like TikTok and Reels). Videos will now appear in longer, wider frames in the main feed, which when tapped, will take you through to the full-screen video player. LinkedIn is also bringing its full-screen, vertical video display format to desktop and has launched new video analytics.

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Snapchat releases new features for Snapchat+ subscribers

Image credit: Snap 

Snapchat+ subscribers in the U.S. can now create custom stickers to match their messages using AI. Users just need to start typing in the char bar, select the sticker search button, and an AI-generated sticker will pop up to match their text. Subscribers are also getting access to “Snap Modes” which includes sending self-destructing Snaps that vanish if they aren’t seen within a set time frame.

Meta launches AI language translation program 

Image credit: Meta 

Meta is launching the ‘Language Technology Partner Program’ with UNESCO to help develop its AI model. Participants can contribute speech recordings with transcriptions, written text and sets of translated sentences. Meta’s AI teams will then integrate these languages into open-source AI speech recognition and translation models.

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Digital 2025 is here! 

Our Digital 2025 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally. In a bumper year for digital milestones, Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer.

Read more

🔥 Trending this week 🔥

🏝️ Everyone is bringing their own version of Montoya to X after a stunning scene on Spanish series La Isla de las Tentaciones.

🧑‍🎄 Santa Claus is coming to town… But do not come to our town with this trending sound.

💃 This Glee Cast version of I Say A Little Prayer has become the soundtrack to TikTok’s latest dance trend.

🧠 Unfortunately my nervous system can’t tell the difference between [insert two complete opposites that give you the same feeling].

🍬 People are revealing how they might get lured into a trap using this sound.

In other news

📱 Instagram has added a new WhatsApp sticker to Stories

☁️ Bluesky to add reply limits 

🧵 Threads adds custom public feeds

🌩️ Flashes launches in test mode❤️Snapchat shares marketing tips for Valentine’s Day