From Doja Cat snacking on a MAC lipstick to Selena Gomez and Benny Blanco saying “I do”, this month is anything but boring. AI is back in the spotlight and one influencer is living her best life in a pink Barbie dreamworld. Read on for this month’s Influencer Chronicles.
On the radar
LA-ROASH-PO-SAY
Beauty creators often struggled to correctly pronounce “La Roche-Posay” in their videos featuring the skincare brand’s product. So, the brand teamed up with celebrity stylist Law Roach, whose name is similar to La Roche-Posay on a cheeky campaign teaching viewers the correct pronunciation of its name. The brand also recruited several additional influencers to appear in the campaign’s hero spot alongside Roach and amplify the campaign with their own social posts.
SHOCKING RED CARPET MOMENT WITH DOJA
Singer and rapper, Doja Cat, has been named MAC Cosmetics’ latest Global Ambassador. The partnership was announced following her appearance on the MTV VMA’s where she was seen ‘eating’ a bullet of MAC Lady Danger lipstick on the red carpet as a marketing stunt. The red lipstick was a chocolate recreation, with the brand calling on master chocolatier Amaury Guichon to create the edible version of the artist’s fave shade.
FRED AGAIN LET’S US IN ON HIS SECRET
Fred Again is breaking the internet with his Twitch stream “Day 1 of USB002,” where he’s teasing tracks from his upcoming project and giving fans a front-row seat to his creative process in real time. The surprise drop of new music, paired with his hush-hush rollout style, like announcing tour locations only days in advance, has sent excitement levels into overdrive. By pulling back the curtain, Fred again isn’t just building anticipation, he’s turning the album release into a communal experience that keeps fans hooked and talking.
Topics of the month
ChatGPT GOES HUMAN
OpenAI has launched its first major ChatGPT brand campaign, highlighting the “human craft” behind AI interactions. The campaign features short films and photos showing ChatGPT helping with everyday tasks like meal planning, trips, and workouts. Shot on 35mm film, it emphasises the blend of human creativity and AI assistance, and will run across the US, UK, and Ireland on TV, streaming, outdoor, and social media platforms.
Move over TikTok, Meta just dropped its own AI-fueled playground. Meet Vibes, a TikTok-style feed packed with AI-generated videos, where the content never sleeps and the creativity is, well – mostly artificial. From dancing cats you’ve never seen to memes that somehow feel eerily on point, Vibes is Meta’s attempt to make scrolling endlessly addictive, all without humans having to lift a finger (except, maybe, for a swipe or two). The line between reality and algorithmic imagination? Blurring faster than your FYP can load.
YouTube has expanded its multi-language audio feature, allowing content creators to dub their videos in multiple languages. Previously tested with creators like MrBeast, Mark Rober, and Jamie Oliver, the feature has shown promising results, with over 25% of watch time coming from non-primary language views. Additionally, YouTube is piloting multi-language thumbnails, enabling creators to add localised visuals based on viewers’ selected languages.
Anna has built her following with a very simple idea: give strangers handwritten notes with cheeky compliments and film their reactions. What sounds small ends up being both funny and surprising. In each video, you see a mix of curiosity, confusion, and often a big smile.
Her clips stand out because they flip the usual dynamic. It’s a woman giving unexpected notes to men, and that twist is what makes people stop scrolling. The reactions feel authentic, and the humour comes from how unpredictable each interaction is.
Why should you follow her?
Her content is short, light, and easy to watch, but it sticks with you. The compliments are playful, sometimes spicy, and always delivered with confidence.
Pink Tate has built a world where everything is pink. Her hair, her clothes, the pans she cooks with, even the mat under her sink, all in the same bubblegum shade. In one of her most popular videos, she boils pasta in pink water, stirs it with pink gloves, and serves it on pink plates. By the end, even the spaghetti itself is pink.
Her videos work because she takes the idea all the way. Nothing is half done. The colour becomes the theme, the joke, and the hook at the same time. Watching her cook feels like stepping into a Barbie-inspired dream that is funny, absurd, and oddly satisfying.
Why should you follow her?
Tate’s account is a mix of humour, aesthetic commitment, and over the top creativity. She turns something simple, like making dinner, into a full performance. It’s refreshing on TikTok, where many trends look the same.
Spill the tea
1. Gomez Weds Blanco
Selena Gomez and Benny Blanco just hit the ultimate high note, they’re officially married! In a Santa Barbara bash that read like a VIP guest list (Taylor Swift, Ed Sheeran, Paris Hilton, you get the picture), Selena wowed in a custom Ralph Lauren gown while Benny kept it classic in a black tux. It’s basically the kind of wedding that makes you want to rewrite your own love life…or at least your Spotify playlist.
2. RiRi Welcomes Baby
Rihanna fans, hold your applause and your playlists because R9 is taking a tiny detour. Mama RiRi and A$AP Rocky just welcomed baby girl Rocki Irish Mayers, and clearly, diaper duty comes before chart duty. Fans are equal parts thrilled for the new arrival and devastated that the next smash hit will have to wait.
3. Spider-Man Injured
Tom Holland just reminded us that being Spider-Man isn’t all web-slinging fun. The actor took a mild knock to the head on the set of Spider-Man: Brand New Day, forcing a one-week production pause. Don’t worry, he’s recovering but we can totally picture him strolling around like Peter Parker, minus the wisecracks and sporting a few fresh battle scars.
What have we learned?
AI MEETS EVERYDAY LIFE
The campaign underscores the importance of integrating AI into relatable, human-centric narratives. By focusing on everyday scenarios and showcasing the collaborative potential between humans and AI, brands can foster a more personal and accessible image of technology. This approach not only demystifies AI but also encourages users to see it as a supportive tool in their daily lives.
WHEN AI BECOMES THE CONTENT
AI-generated content is not just a gimmick; it’s becoming a new form of scalable, always-on engagement. Brands can leverage AI tools to produce content at speed and volume, but they must balance creativity with authenticity to keep audiences genuinely interested.
SPEAK THEIR LANGUAGE
Leveraging multi-language features can significantly enhance audience engagement and expand reach. By localising content, creators can connect with diverse viewers, fostering a more inclusive and global community. It will be interesting to see if this is a feature we now use with talent ie. including it within their deliverables.
