🏡 Over half of UK first-time buyers set to be 65 or older by the time their mortgage matures and
⬆️ The average age of first-time buyers creeping closer to 35 with only 7.3% of first-time buyers being 18 to 24-years-old
💰The average mortgage for a first-time buyer now sits at £230,000
🏦 In 2025 alone, first-time buyers borrowed a staggering £115 billion in mortgages
Alongside Experian, we set out to tackle the stress that causes many buyers to delay buying their first home. Please welcome Experian’s Head of Mortgage Enlightenment (H.O.M.E), a deliberately ridiculous but genuinely useful role fronted by comedian, Al Nash.
The wild west of homebuying
While initially hired to help take away some of the confusion homebuying can bring, Al had other ideas. From pitching himself as a home buying oracle, demonstrating credit score breathing exercises and taking “the wild west” of homebuying a little too literally, Al reveals himself to not be the expert we once thought.
We turned credit score education into comedy, chaos and practical expert support. By meeting first-time buyers with humour, honesty and useful advice, Experian is making financial progress feel more human, more entertaining and much easier to start.
