Where Does Influence Come From?: Meet our Paris Creator Week panel
Events
We are taking the stage at Paris Creator Week to give you an exclusive break down of our report We Are Social Decodes: The New Creator Operating Model. Read on to learn more about our panel.
With 81% of Gen Z buying on an influencer recommendation this year, it’s no wonder brands are rushing to invest in creators. But marketers are quickly learning that money invested doesn’t always mean results. Outdated creator marketing practices are leading to a huge amount of wasted spend and missed opportunities. We wanted to put a stop to that.
Our latest report, We Are Social Decodes: The New Creator Operating Model provides marketers with the frameworks and systems needed to drive fresh thinking and greater impact for creator marketing. Next week we are diving deeper into the report at Paris Creator week in Where Does Influence Come From? A New Model for Creator Casting with:
Having helped advance social and influencer strategy at the likes of Sky and Meta, Yusuf is now bringing that experience to Experian, helping establish influencer marketing as a powerful driver of both brand and business growth.
Yusuf brings together two sides of social that don’t always get enough credit at the same time – creativity and commercial thinking. His approach to influencer marketing goes beyond reach and surface-level metrics, focusing instead on finding the right creator, message and moment to build genuine brand affinity.
Louise leads the UK social strategy across Andrex and Kleenex, spanning social-first content, creator marketing, platform strategy, and establishing and scaling social commerce, with responsibility for shaping how both brands show up across social.
Louise has a wealth of experience, both agency and brand side, previously holding roles at Saatchi & Saatchi and VCCP working with a wide range of brands like EE, Lloyds Bank, Durex, Compare the Market and more.
Mobbie is a globally recognized disruptive marketing innovator and thought leader. A regular and sought-after speaker at Cannes, SXSW, and Adweek, she is the architect of social-first growth strategies that consistently drive business value.
With over 20 years of experience, Mobbie has overseen campaigns for global leaders like Google and Samsung. She champions building modern brands with cultural impact and is a passionate advocate for diversity and inclusion, positioning her as an essential voice for challenging the status quo and future-gazing in the advertising landscape.
Join us at Paris Creator Weekhereand download We Are Social Decodes: The New Creator Operating Modelnow.
