STRATEGYCampaign Strategy
In order to build an effective campaign, we first work with clients to build a clearly defined role for their brand in social. This presents the best opportunity to cut through and connect with your target audience to create engaging and meaningful conversation.
We segment your audiences and provide channel strategies and campaign insights that will reach and engage them while driving brand objectives. We also provide guidance on how to integrate your social campaigns throughout your marketing mix.
Our Work
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Social Insights
Strategy
We help brands uncover social insights using a range of methodologies, laying the foundation for ideas worth talking about.
Cultural Intelligence
Strategy
We use our knowledge of social behaviours to help brands participate in culture in a strategic, relevant and effective way.
Competitor Analysis
Strategy
We conduct bespoke research to understand your competition, examine their activities, strengths and weaknesses to identify strategic opportunities.
Social Audits
Strategy
We conduct in-depth channel audits to understand what matters to audiences, providing insights that lead to greater effectiveness.
Brand Planning
Strategy
We help brands define their role in culture to cut through the noise and develop long-term affinity and advocacy.
Social Strategy
Strategy
We help our clients to define a strategy that will add value, engaging with the right people on relevant channels.