Blog - Page 147 of 264 - We Are Social UK

We Are Social’s Monday Mashup #245

Google search results link to brands’ social profiles First up is a news story that we’d say ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop […]

Building A Purposeful Brand

As part of our ongoing work on #ProjectReconnect with the WFA, we recently explored the premise that all brands today must be ‘purposeful’. They’ve been kind enough to let us share our findings here too. Purposeful Brands In today’s competitive world, a great product is no longer enough for a brand to succeed. A great product […]

We Are Social launches in San Francisco

As you might have heard in Adweek or MediaPost, we’re delighted to announce that We Are Social is officially open for business in San Francisco! We’ve been overwhelmed by the success we’ve experienced since we opened in the US in 2012; we now have 50 people in our New York office, with no sign of this growth […]

Facebook: life after organic reach

The Wall recently published this article by me about Facebook’s declining organic reach. They’ve been kind enough to let us reproduce it in full below. Over the past year the decline in Facebook’s organic reach has been a key discussion point for social media marketers, and has affected the content strategies of brands using the platform. […]

We Are Social’s Monday Mashup #244

Facebook not suffering from other networks’ growth US adults are using more and more social networks, but not at Facebook’s expense, despite what some reports have suggested. The Pew Research Center found that 71% of internet users surveyed were on Facebook, the same as in 2013, and 70% said they used the platform each day, […]

Groundbreaking, inspiring: #CES2015

Following last week’s 2015 International CES, we asked our Head of Creative Technology in London, Matthew Payne, to share his and his team’s thoughts on what stood out for them at this year’s event. Ridiculously large and unbelievably high definition screens – check. Drool worthy concept cars – check. More health trackers – check. Internet […]

The evolution of social in 2015

We’re just a week into 2015 but, as is tradition for this time of year – no-one is focused on today. We’re all talking about what will be going on by the end of the year, or even beyond. Of course, future gazing like this is important, particularly in the fast-moving world of social media. […]

Yarn bombing with Bulmers

As the nights draw in and the cider gardens empty, Bulmers Cider challenged us to come up with a novel way to encourage its fans to use the campaign hashtag, #livecolourful, throughout the winter months, while injecting a bit of colour into their fans’ daily routine. We knew that 2014 had been a bumper crop […]

The Multi-Screen Opportunity

Last month, I joined the wonderful PromaxBDA team in Singapore to present a session on ‘The Multi-screen Opportunity’. My presentation brought together some of the key principles from areas like ‘second screening‘ and social TV, but the concepts we explored are applicable to content in all media channels, not just TV. You can read the […]

We Are Social’s Monday Mashup #243

Welcome to the first mashup of 2015! Expect everything you loved in 2014, but with newer news. Overall Twitter usage is still quite low Twitter’s share of overall internet usage is relatively small, according to investment bank, Morgan Stanley. It’s worth noting that the below doesn’t include time spent in apps, where most Twitter use […]