Our Insights

1 in 5 viewers start watching a show after hearing about it in social According to a Horowitz Associates poll of US heads of TV households conducted in January, 19% had begun watching a show after reading about it on a social network or blog. Facebook holds IPO, share price drops Facebook held its IPO […]

Forbes recently carried the following article from me, commenting on Facebook’s IPO and whether their valuation is justified Facebook’s share price may follow an erratic pattern over the next few days and weeks, as did LinkedIn, Groupon, and Zynga after their recent IPOs, but it is a good long-term bet. With a likely valuation of […]

Here’s a great infographic that explores how people around the world split their time across different online activities. Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month. If that’s true of every […]

A great deck from Dr Paul Marsden on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. As he says: Social commerce works when social features offer genuine social utility that comes in three basic flavours. Social utility that helps people […]

One billion people use social media According to a report from the ITU, there’s now over one billion people using social media worldwide. More interestingly, mobile is fast becoming the main way that the majority of people are using Facebook. Use of geo-social apps grow It’s well known that smartphone use is rising, but one […]

With WiFi problems and the need to let all of the impressions sink in, here’s a delayed recap of NEXT Berlin, and as I predicted, there were some clear highlights… After an enthusiastic introudction from Matthias Schrader, the organiser of NEXT – Mr. René Obermann, CEO of Deutsche Telekom, took the stage. Mr. Obermann delivered […]

Our latest research shows that the number of social network users is still growing rapidly across Asia, with platforms in South and Southeast Asian nations seeing the largest gains since our most recent Social, Digital and Mobile in Asia report just a few months ago: China’s Qzone still dominates the Asian landscape with 531 million […]

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into mobile internet usage around the world. For many brands, mobile marketing is an exciting prospect but largely under invested, particularly considering the rapid growth of adoption and usage. Everyone knows that mobile is important, but incorporating it into an overall marketing strategy […]