Digital and PR spending to grow in 2009
As reported by today’s Guardian, amidst the grim news from Group M that the UK’s total advertising spend is set to fall by nearly 6% in 2009, there are some figures that stand out.
Digital spending is likely to grow by 4% and public relations by 2%. Not massive growth, but a lot better than the 9% decrease predicted for traditional media spending.
This is some consolation for those of us that believe that social media is causing a fundamental change in the way that companies communicate with their customers and prospects, as it seems that the people who hold the budgets think the same, and despite the economic climate are juggling their budgets to reflect it.