The secrets of marketing in a 2.0 world


The Wall Street Journal have a great article on The Secrets of Marketing in a Web 2.0 World, based on interviews with more than 30 executives and managers.

Consumers tend to trust one another’s opinions more than a company’s marketing pitch. And there is no shortage of opinions online. The managers we interviewed accept that this type of content is here to stay and are aware of its potential impact – positive or negative – on consumers’ buying decisions.

They outline some guiding principles, which we would agree with:

It’s worth reading the whole thing – it makes a nice compliment to my Five social media New Year’s resolutions for your business.