He teaches companies to talk to people
You may remember that Peter spoke at Disruptive Media in Stockholm in early December. During the conference he was interviewed by the Editor of Sweden’s Internet World magazine, and the resulting article hit the presses a couple of weeks ago (original version in Swedish).
He talked about the need for organisations to be open and honest about the way they act and communicate with the people who care about them – whether they be customers, suppliers, shareholders or the general public. Talking to these people on their own turf, whether that be using blogs or other forms of social media, is a good way to start.
I’ve been bugging Peter to blog about this himself for a while, but he’s obviously too modest about his new found fame in Sweden.