Should you advertise in Twitter streams?


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Marketing carried a piece this week looking at whether brands should advertise in people’s Twitter streams, prompted by the appearance of ‘services’ like Magpie and adCause. Clearly, the short answer is no, but if you want the long answer:

Robin Grant, the managing director of social media agency We Are Social, warns against brands jumping in feet first. ‘Twitter is all about conversations and what these ad networks are trying to do is insert ads into that conversation stream which is inherently inappropriate,’ he says adding he won’t be advising any clients to advertise within Twitter streams.

Let me know if you think I’m being a little too simplistic…

Update: So perhaps I was being a little too simplistic – it’s worth reading Brian Morrissey’s thoughts on the subject.

Update 2: ReadWriteWeb looks into some use cases of Magpie (in a fairly negative light) and Graeme Wood follows up pointing out that, without disclosure, this sort of advertising may be illegal under UK and EU law