SXSW Interactive starts tomorrow


After some great meetings in the San Francisco Bay Area, including a visit to Silicon Valley, it’s time to head to Austin, Texas, for SXSW Interactive.

There are too many sessions I’m hoping to attend to list here, but the I’m especially looking forward to the panels on Making Whuffie: Raising Social Capital in Online Communities, Social Patterns and Antipatterns, Curiosity Marketing and Digital Urbanites. Bruce Sterlng and Clay Shirky should also be interesting.

We Are Social is attending as a member of the UK Trade & Investment’s Digital Mission to SXSW, so you will find me at the Great British Breakfast, and Britbash. I’m looking forward to the 32bit party which our friends at Get Satisfaction are co-hosting with Scott Beale. The Bigg Digg Shindigg looks promising, as does the The TechSet Meets The Rat Pack party.

I wasn’t in London when came to record us, so I’m hoping to catch up with them somewhere in Austin, possibly at the Digital Mission stand in the tradeshow area, or during the SXSW Block Party.

I may try to rendezvous with the RVIP Lounge, “a karaoke party on wheels,” and I’ll will also be keeping an eye out for the hat, though Running w/ SXSWissors could be a bit dangerous after a few drinks.

Perhaps optimistically I’m hoping to shoot some pool with Chris Brogan at Pool 2.0 so if anyone’s up for a game, please get in touch.

Here’s the Upcoming list of events that I am working, though I’m obviously not going to get to them all, and the number of SXSW scheduling tools I’ve come across is impressive, if confusing. The best advice seems to be to go with the flow a bit, so I’m hoping for tips and updates from the likes of @sxswguide, @sxswparty, @sxswtwits, and the @digitalmission crew.

I’ll be posting images to my flickr stream as often as possible (experimenting with Tarpipes to get things auto-tagged and auto-tweeted) to keep you jealous entertained.

And if you can’t make it along to #swsw, you could always join the #notatsxsw crew on Twitter.