MeasurementCamp, one year on


On Thursday the week before last, we were proud to host MeasurementCamp on its one year anniversary (if you’re interested in the details, Jordan Stone and Kevin Maguire have written up the event)

Billed as ‘an open source movement to make sense of social media measurement’, it sprung out of a panel discussion on measuring social media where Will McInnes and myself crossed swords on the subject, but unfortunately without bringing much enlightenment to the audience. Will, as he often does, decided something needed to be done, and MeasurementCamp was born.

As you can see from the photos above, we’ve come a long way since the original Measurementcamp last April, hosted in room above the Coach and Horses pub in Soho. This time, we invited our friend Josh Hallett of Voce Communications who was over from the US, and as result it looks like MeasurementCamp has now turned into a global movement. We think that’s a pretty fitting birthday present…