Advertising Firework, Social Bonfire
Our friend John V Willshire has been developing the analogy that “if advertising is a firework, social media is a bonfire”. We think it’s a good one, and very useful for simply explaining the difference between advertising and social media.
And for our non-UK readers, you can find out more about Bonfire Night here.
Update: As a counter argument, read Asi Sharabi’s On bonfires and that.