We Are Social’s Christmas Cracker


So I wasn’t going to let the fact that it’s the Tuesday after a bank holiday and that Jordan’s safely tucked away at home in Toronto get in the way of the regular Monday Mashup, so without further ado, here’s a few things that have caught our eye over the last week…

Pepsi is ditching the Super Bowl for social media
This is big news kids:

For the first time in 23 years, Pepsi will not advertise in the Super Bowl ad breaks. No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010.

Does the Long tail theory hold true?
Our friend Gareth Kay points to this Economist article examining the latest evidence around Chris Anderson’s long tail theory:

“Both the hits and the tail are doing well,” says Jeff Bewkes, the head of Time Warner, an American media giant. Audiences are at once fragmenting into niches and consolidating around blockbusters. Of course, media consumption has not risen much over the years, so something must be losing out. That something is the almost but not quite popular content that occupies the middle ground between blockbusters and niches. The stuff that people used to watch or listen to largely because there was little else on is increasingly being ignored.

Top Twitter Trends of 2009
Twitter has released a list of 2009’s top Trending Topics in different categories. Note that #uksnow makes it into the news list:

Twitter trending topics 2009